Speaking at the occasion UBL President Mr. Atif R. Bokhari said, "After the overwhelming response to UBL Drive Auto Financing, UBL Address is second in the range of our innovative consumer banking products, which offers loans to build, buy, or renovate homes.

Addressing the press, Mr. Bokhari gave his view that the housing sector is a fundamental pillar in the development of the economy. "The government as well as the State Bank is encouraging banks to come up with affordable & accessible home financing schemes to fulfill the rising demand of housing due to rapid urbanization and lack of adequate housing units in the country" he said. He went on to mention that in developed countries, the total amount of house financing is in excess of 25% of the country's GPD, whereas in Pakistan, this figure is hardly 1%.

He added that, "UBL's products and services are designed keeping in mind our corporate vision to provide world class financial services based on the needs of the consumer." "Consumer finance is one area that we see tremendous potential in this country, and we have invested a substantial amount of resources and capital into this effort. Inshallah, we will see the results going forward in the next 12 months" Mr. Bokhari said.

Speaking at the occasion, UBL's Group Executive Consumer & Commercial, Mr. M.A. Mannan said, "The product menu entails innovative features like Fixed, Floating & Adjustable Rate Options, PAYS (Pay As You Select), Zero Pre-payment Penalty Options, and Free Property Insurance. In addition, the facility of Mark-up Monthly, Principal Annually will be offered for the first time in Pakistan, that allows customers to pay the mark-up every month, with one principal payment at the end of the year. Hence our slogan yeh hui na patay ki baat"

"UBL Address will change industry norms by providing innovation, options and flexibility unmatched by any other bank. This has been possible due to the investment made in systems, people & processes".

"True to our vision that our customers come first , UBL Address has been designed with the single-minded focus of providing an affordable substitute to rising monthly rentals so consumers can get the security & peace of mind they deserve", Mr. Bokhari concluded.