Speaking at the occasion the newly joined president Mr. Atif R. Bokhari said that "U.B.L has been doing since privatization well as we posted a massive profit of Rs. 4.5 billion and declared a dividend of 22.5% after a decade in 2003. We have hired the best talent in the country and recently launched 2 major products Business Partner account and UBL Wallet - our ATM/Debit card. The response that we received has been great".

Further on he added "Now we are launching consumer banking and today is the launch of our first Consumer Asset product - UBL Drive which is a car financing scheme".

Addressing the press Bokhari gave his view that UBL is focusing on bringing the next level of consumer banking in Pakistan, emphasizing on its "netbanking t" vision. "UBL Drive is the first such consumer product which changes the industry norms by providing innovations, options and flexibility unmatched so far by any other bank. This has been possible due to the investment made in the state-of-the-art systems at UBL. There is a huge potential for Auto Loans. So far Banks have been focusing on a few major cities only and there is a huge market that remains untapped. UBL plans to expand the market by its vast distribution network" Bokhari said.

Elaborating on its features the Deputy CEO of UBL, M.A.Mannan said "UBL Drive has been developed keeping in view the increased level of consumer awareness due to increased accessibility of information, and hence the demand for better products and services with options. UBL Drive is a first-of-its-kind finance facility for the consumer which truly captures the 'ab chaley aap ke marzi" essence and the 'where you come first vision.

The PAYS feature of UBL Drive is a powerful tool for the consumer whereby the customer can design his own repayment plan. He can either pay higher at the beginning with installments reducing in subsequent years or start with lower instalments and increase subsequently.

"In addition to low installments, UBL Drive allows the consumer to drive away in his own car by making a down payment of just 10% - one of the lowest down payment options in the market" Mannan further added.