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United Bank launches 'Visa Chip Credit Card' |
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Business Recorder, Karachi February 08 2005: |
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United Bank Limited on Monday launched its 'Visa Chip Credit
Card' which guarantees global acceptability in more than 22
million locations world-wide in 130 countries and in more than
12,000 outlets within Pakistan. It made the UBL as first Pakistani
bank to introduce such high-tech multipurpose card in the country.
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It was announced in a press conference that UBL is the first
bank in Pakistan and South Asia to launch the 'Visa Chip Credit
Card'. |
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Privileged UBL chip credit cardholders will now benefit from
many exciting rewards and payment options and services besides
enhanced security, protection and convenience. |
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"After privatisation the Bank has emerged to become one
of Pakistan's most dynamic and aggressive financial institutions,
which has launched a number of leading consumer financing products.
UBL's massive customer base of existing branch customers of
3.5 million and a vast reach of more than 1000 branches all
over Pakistan is an advantage," said UBL's President and
CEO, Atif Bokhari. |
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He said: "As the first bank in Pakistan and South Asia
to launch an EMV Chip Credit Card, UBL is now set to lead the
way in this key area of consumer banking.
"This move is very significant for us as it provides
unending opportunities and an enhanced lifestyle to our customers
as well.
"This futuristic chip-enabled credit card will offer
special exciting features to customers combined with greater
security and protection. UBL can now provide its customers
with a product based on real value and options to enhance
their lifestyle. With the introduction of this product we
are truly set to change the Cards industry forever."
Further elaborating on the product, M.A. Mannan, Group Executive
Consumer and Commercial Banking, UBL said: "With Pakistan's
first Chip Credit Card the consumer can now enjoy complete
freedom without the worry and hassle of cash based transactions.
It guarantees global acceptability in more than 22 million
locations world-wide in 130 countries and in more than 12,000
outlets within Pakistan.
In line with our 'netbanking Vision', for the first time in Pakistan UBL
introduces Chip rewards on its credit card. This way as a
privileged UBL Credit Card customer, the user will have the
option of exciting instant chip rewards versus traditional
point based rewards.
"We are also launching 'RoadMiles' for the first time
in Pakistan whereby the more you spend on your card you get
free petrol every month. Another first is 'Talk-Time' whereby
the more you spend on your card you get free TalkTime/Minutes
in addition to a free connection.
"We also have the Low Balance Transfer Rate facility
which gives the user the opportunity of paying off balances
at only 1.5 percent per month on the same balance.
"The user can withdraw cash through UBL Credit Card's
instant cash advance facility from any designated UBL 'Cards
Payments' Branch nation-wide, and at more than 700,000 ATMs
and financial institutions world-wide, displaying the VISA/PLUS
logo." |
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